Handwritten outreach, measured

Real handwritten cards your team can actually measure.

OurRegards sends personalized, handwritten cards — and animated email postcards — then tells you exactly who opened and scanned them. Physical mail with the analytics of email.

Physical & email Per‑recipient tracking Cards that send themselves Printed photo inserts
Scanned · Adil A.
38%
scan rate · Fall campaign
The problem

Direct mail is a measurement black hole.

Teams spend real budget on mail and can't answer the one question that matters: did it work?

01

Print gets ignored

Generic printed mailers are easy to toss. Response rates are low and falling.

02

Handwriting doesn't scale

A genuine handwritten card gets opened — but you can't write thousands by hand.

03

No proof it landed

No opens, no clicks, no attribution. A typed short‑URL captures almost nobody.

How it works

From contact list to measurable send in four steps.

1

Upload contacts

Import a CSV or Excel file, map custom fields, and save reusable lists.

2

Design & personalize

Pick a card, write your message with merge tags, and preview every recipient live.

3

Send your way

Mail a real handwritten card, or send an animated email postcard — same message, either channel.

4

Measure engagement

See who scanned and who opened, per campaign and per recipient.

New · Smile Writer

Never sure what to write? Find the words in seconds.

Smile Writer runs a quick interview, reads the sender's voice and each recipient's details, and drafts a personal note sized to fit the card — and your team approves every word before anything sends.

  • A quick, guided interview — occasion, feeling, one detail
  • A draft in your sender's voice, sized to fit the card
  • You approve every word — nothing sends until you do
  • It can suggest captions for photo inserts too

It only helps your team say what they mean — the card stays real, with nothing about it on the page.

Help me write it
What's the occasion?
Thank you Congrats Thinking of you
How do you feel?
Grateful Proud Amused
Hi Maya, thank you for taking the time to meet with us — it genuinely meant a lot to the whole team. We'd love to stay in touch. Warm regards, —
Warmer Shorter More formal Try again
Everything in one place

A full outreach platform, not a card vendor.

Two channels

Real handwritten cards mailed with a real stamp applied by hand, or animated email postcards of the same design.

Per‑recipient tracking

QR scans on physical cards and open pixels on email — engagement logged for every contact.

Cards that send themselves

Birthday, anniversary, welcome, and scheduled broadcasts — dispatched early so they arrive on the day.

True personalization

Merge tags for names, programs, dates and custom fields — rendered per recipient, previewed before you spend a cent.

Team workspaces

Isolated per‑organization workspaces, roles, and email invites — your data stays yours.

Billing built in

Pay by card or invoice, with per‑channel pricing and automatic usage reporting via Stripe.

New · Photo inserts

Add a real printed photo to every card.

Include up to five printed photos right in the envelope — a property, an event, a team, a thank‑you moment. Printed in‑house and inserted with the handwritten card.

  • Up to 5 photos per send, the same set for every recipient
  • Printed in‑house and inserted with the card — physical sends only
  • Add a message banner — top, bottom, left, or right — in your sender's handwriting, or tap Suggest a caption to draft one in your voice
Thinking of you today —
and hoping it finds you well.
With our regards,
— The Hendersons
Photo insert
Thinking of you
Photo insert
Thank you!
Photo insert
With our regards
The differentiator

The part nobody else does well: measurable physical mail.

Every card can carry a per‑recipient QR that routes through us first — so you get a scan rate per campaign and a scanned / not‑scanned status per person. It's the open‑and‑click metric, for paper.

1:1
tracked link per recipient
0%
ugly barcodes on the card
Pricing

Simple per‑card pricing. No surprises.

Pay only for what you send — postage included on physical cards.

Physical card

$3.50 each

Postage included

  • Real ink on paper
  • Real stamp, applied by hand
  • Per‑recipient QR scan tracking
  • Add up to 5 printed photos — $1.00 each

Email postcard

$1.00 each

Sent instantly

  • Animated handwritten postcard
  • Scheduled to land on the day you choose
  • Per‑recipient open tracking

Billed securely through Stripe — pay by credit card or invoice.

Who it's for

Built for teams measured on relationships.

Anyone running personalized outreach that needs to scale — and prove it worked.

Higher‑ed · admissions & yield Advancement · donor stewardship Alumni relations Nonprofits & fundraising Real estate Sales & CS teams Clinics & practices
Ready when you are

Turn direct mail into a channel you can optimize.

See it on a real campaign — with before/after engagement reporting.

Register →